Reach Out to the ‘Green Goddess’
Friday, January 29, 2010
About twice as many single women purchase homes than single men, accounting for 20 percent of all home buyers. So, if you’re serious about selling homes – especially homes with green features – single women are the ones to watch.
To address this very statistic, Sara Lamia, president of Building Coach Inc.,was one of three panelists presenting her take on selling green to women during day one of the International Builders’ Show in Las Vegas Tuesday. Fittingly, the session was entitled, “Evolution of the Green Goddess: Green Technologies Women Want and How to Capture Her Buying Power.” To Read More Click Here
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